Boulevard vs Square Appointments
A side-by-side of the facts we have verified on each vendor's own pages: price, audience and what each one connects to. Not reviewed yet: we name an owner pick only after hands-on testing. "Unknown" means not confirmed yet, not "doesn't exist."
| Boulevard | Square Appointments | |
|---|---|---|
| Use case | Scheduling | Scheduling |
| Best for (vendor's words) | Salons, spas, medspas | Salons, barbers, service pros already on Square |
| What it does | Booking with precision scheduling, POS, client management, text/email marketing (AI features not verified on pricing page). | Online booking, reminders, Square Assistant (clients confirm/cancel by SMS), Square AI insights (beta), Google review monitoring. |
| Starting price (from vendor) | Essentials $159/mo monthly ($143 annual) | Square Free $0/mo + processing fees (2.6% + 15¢ in person) |
| Checked | 2026-11-02 | 2026-11-01 |
| Official pricing page | Boulevard | Square Appointments |
Integrations side by side
Native built in · Zapier-Make through a connector · None confirmed not supported · Unknown not confirmed yet
| System | Boulevard | Square Appointments |
|---|---|---|
| POS | Native native (Boulevard Duo) | Native native (Square) |
| CRM | Native Built-in client management CRM: "our client management CRM surfaces critical client data like purchase habits, lifetime value, special requests, and more so it's always available when you need it most." Source | Native Built-in Square Customer Directory: "Square Customer Directory is a free customer relationship management, or CRM, software that's built into all your Square payment tools." Source |
| QuickBooks | Native QuickBooks listed on vendor page: "…tegrationwith OPERA Property Management Systems. Learn More QuickBooks Online Boulevard’s QuickBooks Online integration automatica…" Source | Unknown unknown |
| Native Google Calendar listed on vendor page: "…ments directly from your Facebook business page. Learn More Google Calendar Boulevard’s 2-way calendar sync with your Google Calendar a…" Source | Native native (Book button on Google Business Profile; Google Calendar sync on paid plans) | |
| Calendar | Native Google Calendar listed on vendor page: "…ments directly from your Facebook business page. Learn More Google Calendar Boulevard’s 2-way calendar sync with your Google Calendar a…" Source | Native Google Calendar listed on vendor page: "…count, your Facebook page, or your Google Business Profile. Google Calendar sync Google Calendar sync Sync your Square calendar with yo…" Source |
| Field service | Unknown | Unknown n/a |
| Zapier | Native Official "Boulevard" app listed in the Zapier app directory Source | Native Official "Square" app listed in the Zapier app directory Source |
Setup guides: Two-way sync between Boulevard and Google Calendar · Sync Square Appointments with Google Calendar
Common questions
What is the difference between Boulevard and Square Appointments?
Boulevard: Booking with precision scheduling, POS, client management, text/email marketing (AI features not verified on pricing page). Square Appointments: Online booking, reminders, Square Assistant (clients confirm/cancel by SMS), Square AI insights (beta), Google review monitoring. (Both descriptions are taken from each vendor's own pages.)
How much do Boulevard and Square Appointments cost?
Boulevard lists Essentials $159/mo monthly ($143 annual) (checked 2026-11-02). Square Appointments lists Square Free $0/mo + processing fees (2.6% + 15¢ in person) (checked 2026-11-01). Prices change, so confirm on each vendor's pricing page.
What do Boulevard and Square Appointments both connect to?
Both have a confirmed connection to: POS, CRM, Google, Calendar, Zapier.
Which is better, Boulevard or Square Appointments?
We do not name a winner yet. We will only pick one after testing both inside a real business. Until then this page shows the verified facts side by side.
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