Square Appointments vs Fresha
A side-by-side of the facts we have verified on each vendor's own pages: price, audience and what each one connects to. Not reviewed yet: we name an owner pick only after hands-on testing. "Unknown" means not confirmed yet, not "doesn't exist."
| Square Appointments | Fresha | |
|---|---|---|
| Use case | Scheduling | Scheduling |
| Best for (vendor's words) | Salons, barbers, service pros already on Square | Salons and spas |
| What it does | Online booking, reminders, Square Assistant (clients confirm/cancel by SMS), Square AI insights (beta), Google review monitoring. | Booking and business software for salons and spas. |
| Starting price (from vendor) | Square Free $0/mo + processing fees (2.6% + 15¢ in person) | Independent $19.95/mo; Team $14.95/team member/mo |
| Checked | 2026-11-01 | 2026-10-29 |
| Official pricing page | Square Appointments | Fresha |
Integrations side by side
Native built in · Zapier-Make through a connector · None confirmed not supported · Unknown not confirmed yet
| System | Square Appointments | Fresha |
|---|---|---|
| POS | Native native (Square) | Native built in: vendor page says payments are "Integrated directly to your account for effortless checkout" and lists "Fresha terminal" for in-store payments Source |
| CRM | Native Built-in Square Customer Directory: "Square Customer Directory is a free customer relationship management, or CRM, software that's built into all your Square payment tools." Source | Native built in: vendor features page, Client management: "A complete CRM to understand clients, personalise every visit, and keep them coming back" (client profiles with notes, forms, history) Source |
| QuickBooks | Unknown unknown | Unknown |
| Native native (Book button on Google Business Profile; Google Calendar sync on paid plans) | Native native (Reserve with Google add-on: clients book from Google Search and Maps and bookings go straight to your Fresha calendar; Fresha says your profile must be listed on Fresha Marketplace and match your Google Business Profile exactly) Source | |
| Calendar | Native Google Calendar listed on vendor page: "…count, your Facebook page, or your Google Business Profile. Google Calendar sync Google Calendar sync Sync your Square calendar with yo…" Source | Native native (Linked calendars: two-way sync with Google Calendar; Apple Calendar (iCal) and Outlook link by ICS URL for export or import only; imported events show in Fresha as blocked time; sync can take up to 15 minutes; can be set per team member) Source |
| Field service | Unknown n/a | Unknown |
| Zapier | Native Official "Square" app listed in the Zapier app directory Source | Unknown No app found in the Zapier app directory (direct app URL returns 404 and no listing turned up in search). Not confirmed either way. Source |
Setup guides: Sync Square Appointments with Google Calendar · Link Fresha with Google Calendar
Common questions
What is the difference between Square Appointments and Fresha?
Square Appointments: Online booking, reminders, Square Assistant (clients confirm/cancel by SMS), Square AI insights (beta), Google review monitoring. Fresha: Booking and business software for salons and spas. (Both descriptions are taken from each vendor's own pages.)
How much do Square Appointments and Fresha cost?
Square Appointments lists Square Free $0/mo + processing fees (2.6% + 15¢ in person) (checked 2026-11-01). Fresha lists Independent $19.95/mo; Team $14.95/team member/mo (checked 2026-10-29). Prices change, so confirm on each vendor's pricing page.
What do Square Appointments and Fresha both connect to?
Both have a confirmed connection to: POS, CRM, Google, Calendar.
Which is better, Square Appointments or Fresha?
We do not name a winner yet. We will only pick one after testing both inside a real business. Until then this page shows the verified facts side by side.
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